Three honest steps. Nothing to learn.
Point it at any URL
Paste your address. No login, no code, no integration.
See exactly where you leak
One score, and the precise stage where customers fall out.
Fix the one that matters
Every leak ranked by what it costs. Start with number one.
Eight dimensions of revenue capture.
Where a service website wins or loses the customer — measured top to bottom.
Booking friction
Every step between “interested” and “booked.”
Local visibility
Showing up where nearby customers search.
AI readiness
Whether AI search can read and recommend you.
Mobile
The experience for the majority on a phone.
Trust
Proof a stranger needs before believing you.
CTA clarity
One obvious next step on every screen.
Follow-up readiness
Capturing leads you can re-reach later.
Service-page quality
Pages that actually sell the work you do.
The four we see fail most often.
Can customers even find you?
Search, metadata, and AI-crawler access — the signals that decide if you show up at all.
Does a stranger believe you in 5 seconds?
Reviews, proof, and security cues that keep a skeptic from leaving.
Does the money path actually work?
Cart and checkout, tested end-to-end on real devices — where revenue silently breaks.
Can they reach you without friction?
Phone, forms, hours — every path a ready-to-buy customer takes to reach you.
Backed by a measured layer — Lighthouse, accessibility, SSL, security headers, broken links, AI-crawler access.